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Poiana se mut? in Bulgaria

Poiana se mut? in Bulgaria

Fabrica de ciocolat? de la Bra?ov, cu o vechime de peste 100 de ani, i?i mut? produc?ia in Bulgaria. Kraft Foods va inchide pan? la finele anului viitor fabrica de ciocolat? de la Bra?ov. Aceast? singur? unitate de produc?ie a tabletelor de ciocolat? de la nivel local a companiei va fi mutat? in Bulgaria, iar cei 440 de angaja?i ai fabricii vor fi disponibiliza?i in mai multe etape, incepand din luna mai a anului viitor.

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Potrivit Doinei Cavache, Corporate Affairs

Manager al Kraft Foods Romania, motivul inchiderii fabricii este

imposibilitatea dezvolt?rii capacit??ilor de produc?ie. „Dezvoltarea puternic?

a afacerii Kraft Foods Romania din ultimii ani a generat nevoi suplimentare de

capacit??i de produc? ie“, declar? ?i Lachlan Grave, director general al Kraft

Foods Romania.

 

„Datorit? limit?rilor de spa?iu in

cl?dirile existente ?i situ?rii unit??ii de produc?ie Kraft in mijlocul

ora?ului, cre?terea capacit??ii de produc?ie la Bra?ov nu este o op?iune

viabil?. Transferul produc?iei nu va afecta angajamentul nostru de a continua

dezvoltarea afacerii din Romania“, a spus Grave.

 

Cei de la Kraft aveau inten?ii s? vand?

cl?direa fabricii inc? din vara lui 2005, cand au cerut Prim?riei Bra?ov s?-?i

exercite dreptul de preemp?iune, cl?direa fiind intr-o zon? istoric?. Potrivit

Doinei Cavache, Kraft are 180 de fabrici la nivel mondial ?i nu dore?te s? fac?

o investi?ie greenfield in Romania in condi?iile in care are capacitate de

produc?ie in alte ??ri.

 

Venituri anuale de peste 37 de miliarde de

dolari

 

Pan? acum, investi?iile Kraft Foods in

Bra?ov s-au ridicat la 30 de milioane de dolari, potrivit estim?rilor companiei.

Recent, Kraft Foods Romania a intrat pe segmentul pr?jiturilor ambalate,

printr-un parteneriat cu compania romaneasc? Pan Group din Craiova. Investi?ia

comun? a celor dou? companii dep??e?te un milion de euro.

 

Lansarea pr?jiturilor ambalate Poiana Dulce

a urm?rit completarea portofoliului Kraft in Romania pe segmentul snackurilor

dulci, pe care compania vrea s? se impun? ?i cu biscui?ii LU. In 2007, a

preluat divizia de biscui?i dulci a companiei franceze Danone. Biscui?ii LU

sunt adu?i pe pia?a romaneasc? de la unit??ile de produc?ie de?inute de Kraft

din Cehia ?i Polonia. Kraft mai produce local ?i cafeaua Nova Brasilia, in

parteneriat cu Supreme Group, competitor pe pia?a ciocolatei.

 

Vanz?rile Kraft Foods Romania au urcat anul

trecut cu aproximativ 20% fa?? de 2006. Cifra de afaceri a companiei poate fi

estimat? astfel la peste 140 de milioane de euro la nivelul lui 2007, dup? ce,

in 2006, Kraft Foods a raportat Ministerului de Finan?e afaceri de 400 de

milioane de lei (114 milioane de euro).

 

La nivel global, Kraft are venituri anuale

care dep??esc 37 de miliarde de dolari, cu peste 100.000 de angaja?i ?i peste

180 de unit??i de produc?ie in intreaga lume. Compania este cotat? la indicele

bursier S&P 100 ?i Indicii Dow Jones ?i Ethibel.

 

PARCURS

 

Multina?ionalele pun bra?ovenii pe liber

 

Istoricul Kraft la Bra?ov incepe cu fabrica

de pr?jituri HESS infiin?at? in 1899. In 1925, fra?ii Stollwerk din Bratislava

i?i deschid ?i ei o fabric? de dulciuri. In 1954, cele dou? sunt na?ionalizate

?i unite in uzina de dulciuri „Dezrobirea“. In 1966, este redenumit? CIBO, iar

dup? 1991 devine „Poiana - Produse Zaharoase“, cump?rat? de Kraft Foods

Interna?ional in 1994. Kraft Foods este cea de-a doua mare companie din Bra?ov

care a anun?at plecarea din Bra?ov, dup? ce Colgate - Palmolive a anun?at c?

relocheaz? fabrica in Polonia. In plus, INA Schaeffler a decis c? nu va mai

prelungi contractele de munc? a 600 din cei peste 2.000 de salaria?i, in timp

ce Rolem Codlea, din grupul Draxlmaier, a anun?at c? in 2009 va disponibiliza

1.000 din cei 1.800 de angaja?i.

 

DIN ?AR?

 

R?v??ite de criz?

 

Companii „cu greutate“ continu? s? anun?e,

cu o frecven?? m?rit?, disponibiliz?ri sau reducerea produc?iei. „Criza

financiar? va determina concedieri de personal ?i la companii care lucreaz? in

Moldova ?i in sudul ??rii, f?r? a se limita la regiunea de vest“, a afirmat

ieri premierul C?lin Popescu-T?riceanu.

 

Valcea. La Combinatul Oltchim

Ramnicu-Valcea, 500 dintre angaja?i vor fi trimi?i acas? in perioada urm?toare,

iar capacitatea de produc?ie se va reduce, intre 20%, in luna noiembrie, ?i

40%, din cauz? c? vanz?rile au sc?zut drastic pe pia?a extern?. O parte sunt in

prag de pensionare.

 

Olt. Vimetco, ac?ionarul majoritar al Alro

Slatina, a anun?at ieri, printr-un comunicat interna?ional, c? va sc?dea anul

viitor produc?ia Alro Slatina cu pan? la 25% din capacitatea total? ?i va opera

„o reducere substan?ial? a personalului“. Pe de alt? parte, Gheorghe Dobra,

director general SC Alro Slatina SA, a declarat ieri c? nu ?tie nimic despre

acest demers.

 

Dolj. Uzina Electroputere Craiova se

confrunt? cu o criz? de lichidit?? i ?i, potrivit liderului de sindicat, Aurel

Bojenoiu, sunt probleme cu plata salariilor. „In prezent, banii de salarii nu

exist? in cont. Avem probleme cu lichidit??ile“, a afirmat directorul Cornel

Nica.

 

Dambovi?a. Liderul de sindicat al O?elinox

Targovi?te a anun?at ieri c? administra?ia a decis c? un num?r de 800 din cei

880 de angaja?i nu vor lucra intre 7 ?i 30 noiembrie.

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